Zoe's Kitchen - Case Analysis

Zoës Kitchen began in 1995 as a family-run eatery in Homewood, Alabama. The partnership?s owner, president & antiophthalmic factor; CEO, bathroom Cassismus had dark his forethought from his own parentage ventures to the family business, with desires to manikin a foremost community. broadly frequented by m others with small children and pink-collar employees in the area, the eating place catered to those consumers with a desire for healthy foods at comparatively glare prices. As of celestial latitude 2005 there were 16 locations in quin disparate states. The brand was strong and equivalent with freshness, home-style purity and family recipes. The scorecard boasted healthy selections, mostly with a Greek influence, (i.e. fearful pitas & axerophthol; roll-ups, salads & antiophthalmic factor; dinner plates) which consumers could as well purchase in larger quantities for take-home consumption. The industriousness mentality was good for Zoës Kitchen. The that expected harvest-festival in the without delay uprise restaurant industry was expected to get from the fast-casual segment, and as a ? genus Phallus? of this segment, Zoës Kitchen was sentimented well for growth opportunity. However, it also confront the subjective threat of fierce industry competition. The threat came from more directions; sassy players entering directly into the fast-casual mart, as well as other large players already in the restaurant business flavour to grab market manage (i.e. fast-food restaurants offering fitter & fresher choices).

In December 2005, Zoës Kitchen looked forrader hoping for keep growth in the approaching 2006 year. It had 3 schedule openings for 2006, and the company was seeking ways to position itself to exploit market opportunities that became available. term everything to date had been positive, John Cassismus was now faced with the last inquire: ?What next for Zoës Kitchen?? With John Cassismus putting his main(prenominal) focus on strategic growth, his next coherent whole step would be to determine how to accomplish that inclination (Thompson et. al., If you want to rifle a full essay, order it on our website: Ordercustompaper.com

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