Coffee Shop Essay

I. Introduction The proposed study revolves around the creation of The drinking chocolate signboard, a proposed excellent scale worry that depart be situated in the steadfast changing environment which is constantly changing collectible to constructions of buildings and other facilities in the Global City in Taguig City.The study give tackle from the score of the military control up to the proficient and financial aspects of the study, the verbalize study ordain as hale as develop the keen observation skills of the students in harm of the vendible value of a specific brand of their liking and bequeath besides h unriv eached their analysis skills in the business side of the proposed study whether technical or financial. II. Business History The cocoa support is a tonic small scale business that bespeaks the drinking chocolate industry with an carryed open up date of July of 2011 in 38th Dr. N.University Parkway, Bonifacio North Triangle, Bonifacio Global City , Taguig City. The business is a chocolate shop, located in effect(p) prestigious schools and business districts in the bowl. The business specializes in drinking chocolate, tea, and homemade pastries. there be other shops that only attend coffee in the vicinity, the ne arest being over integrity kilometer away which is stati angiotensin converting enzymed at merchandise Market Mall in the vicinity. The target audience of the business is singles which are both in the workforce and in the academe, students and professionals a like.Currently, there are no places in the surrounding area that issue to the said target audience. III. Vision and Mission Statement The vision of The drinking chocolate House is to become the leading coffee shop in the area of Bonifacio Global City that is under the governance of Taguig city that also practices the color operation of its store and eventually provides a common area for business meetings, hang-out with friends and even a place for studying while enjoying the products of the business.The mission of The coffee bean House is to bring back the appreciation of the masses to the local coffee, to jade social norms through the business, to create an environment that can cater to contrary types of wad all in the same time, to contribute to the development of ones self being, to take part in the solution of environmental problems and to be able to encourage others in doing the same thing and at extensive last to help deflate the rise of unemployment in the country. Objectives The proposed studies primary goals over the attached category are as follows 1. Secure financing for generate-up of at to the lowest degree P1, 380,000 for space and equipment.2. Renovate our space in Global City. 3. Acquire equipment demand for business, i. e. coffee pots, cappuccino machines, blenders, etc. 4. Make agreement with coffee distributors, and bakery vendors. 5. establish a cozy, clean environment (i. e. choice of colors, choice of music, decor) 6. percipient for some other branches and become the foremost coffeehouse in the area. Ownership The Coffee House is a corporation that was formed in the early stages of the study. Each individual are equally involved in the operation and management of the said proposed business.Since the throwership type of the business is a corporation type, in terms of profit, responsibility and liability apiece individual has equal share, therefore all(prenominal) decision that the business leave behind take earlier it bequeath be implemented into the business the owners go forth first assess the proposed implementation before implementing it on a first hand basis and if the decision fails, each one of them will also share the consequences of it. Location and Facilities The Coffee House is located at the 38th Dr. N. University Parkway, Bonifacio North Triangle, Bonifacio Global City, Taguig City. The proponents currently own the building that the proposed busines s will occupy.Thus, expenses for the renovation of the area will be taken from the funds of the business. Since building a business from the ground up, the proponents took a risk in renovating the proposed localization principle to save the business for monthly gain in cost if the business will rent a commercialised location. In terms of facilities, the proponents will avail the basic facilities to jump start the business and will acquire more equipment when the business has received its reverberation of investment, which in the estimation of the proponents would be on the succeeding months from its launch date.Products and go Description of Products and function The Coffee House will offer high-pitched woodland coffee our primary product at a genuinely reasonable price. We will also trade in homemade cookies, brownies, and doughnuts, also passably priced. Key Features of the Products and Services All drinks will be made with filtered piddle and the highest quality ingre dients we can get. Frozen drinks will fork over caramel or chocolate syrup drizzled in the glass and over the drink. Cappuccino and hot coca plant will have whipped cream toppings as well as the woof for candy sprinkles. Cookies will have the option of a chocolate or caramel dip and sprinkles.We will offer designer flavored cream and volt kinds of sweetener, i. e. sugar, honey, Equal, and Sweet-n-Low. Cream and sweetener is at no extra charge. Production of Products and Services We will use only filtered water and will brew our coffee in commercial coffeepots that will be thoroughly cleaned between uses. We will bake cookies, brownies and pizza pandesal in our own on-site oven from proven recipes, daily. early Products and Services Within the next three to five years we expect to branch out into catering and offer homemade pies, whole or by the slice.Comparative Advantages in Production Our low overhead and cheaper price will be the key to our success. Industry Overview Market R esearch There are other businesses that serve only coffee in the area. size of it of the Industry Nationally, the coffee shop industry is quite large, but in Global City, there are only three. The nearest one is in Market Market which is less than one (1) kilometer away. Industry sentinel The coffee business does not show signs of slowing down. With bran-new innovations such as flavorings and additives, it should continue for some time. Marketing Strategy.Target Markets Our target foodstuff is artists and writers who pick up a nice quite cozy place to cypher and do their work. Description of Key Competitors Of the three coffee shops in the area, one is a large chain with a very expensive product, one is really a home style restaurant, the last one, and our biggest is a illustrious Coffee Shop with an Elegant Style Setting. Analysis of hawkish Position Our pricing strategy, comfortable atmosphere and offering issue wireless local area network access will be the key to our success. None of the other shops in the area can offer this. Pricing Strategy The business will offer three sizes of drinks, small, medium and large.Which ranges from 50 pesos to 100 pesos, our cookies and brownies will sell for P50. 00 each/Pizza Pandesal P46 each Promotion Strategy We intend to encourage in the local newspapers and offer a frequent drinkers club dissolve to our best customers. We will also send out ads via direct mail, which will include cents off coupons. Management and Staffing Organizational Structure Our organizational anatomical structure will be a simple pyramid style with the owners lay in as much work as the employees. Management police squad Rachelle Ann Heyres and Marilou Deondo will share management and supervisory responsibilities equally.Rachelle for the morning shift. Marilou for the afternoon shift. Staffing We will hire two busboys, two waitresses, cooks, moneyier, janitors, and also security guard these will be recruited from the STI. DUTIE S AND RESPONSIBILITIES Busboys- Security guard- A security guards duty is to perform the duties shell out to him either to secure a place from external infiltration of people or danger that may disrupt the functioning & assets of the organization. His responsibilities include operation of the duty allotted to him, to report to his superiors and be accountable for any clear of duty.Janitors or cleaners- Labor Market Issues In this area there are College students looking for work, part time or full time, we want to involve that need. Regulatory Issues Global City and the state of Taguig City both have regulations regarding food service establishments. We have al lay out obtained the appropriate business permits. Risks Market Risks The main risk is monetary. The area may not be ready for a place like ours and we may not do a great business but it can be prevented we will offer( free wi-fi )access to all customers as wide as they want as long as they are drinking our coffee.Imple mentation Plan Implementation Activities and Dates 1. incur building renovation 7/11 2. Complete renovation 7/5/11 3. Begin preliminary advertising 7/6/11 4. Purchase and setup equipment 7/10/11 5. Open for business 7/15/11 Financial Plan ascendant Balance Sheet This will be a listing of all of your assets and liabilities, before you open for business. You may want to use a spreadsheet curriculum to make this go easier. Balance Sheet Current Assets Building P6, 900,000 data processor P69, 000 Sound System P92, 000 Furnishings Pcc, 000 Equipment P138, 000 Cash Rachelle P230, 000Marilou P207, 000 Accounts Receivable None Inventory Coffee P46, 000 Tea P23, 000 Other Assets Cups P138, 000 come Current Assets P8, 043,000 Liabilities Accounts payable (monthly) Water P9, 200 Phone P6, 900 Electric P23, 000 Donut Vendor P46, 000 Warehouse Club P46, 000 Coffee Distributor P46, 000 Wages P230, 000 Advertising P46, 000 Taxes Payable Property Taxes P23, 000 Employee Taxes P92, 000 Operat ing Loans Payable Startup Loan P23, 000 Total Liabilities P545100 ongoing per month Projected Income This will be a listing by month of your projected income. diagnose the projected income each month for each product, this way you can equivalence echt sales to projected sales at the end of the year to determine what products to concentrate on. (Below is a sample month) July 05 Coffee P276, 000 Tea P92, 000 Cookies P69, 000 Donuts P115, 000 Misc. P184, 000 Total Income for March P736, 000 Total Projected Net Profit (Cost/Benefit) P144, 900 for July This would assume 20 pots of coffee sold a day, plus an assortment of other items. This also assumes the market will not increase or decrease due to weather or economics. This would be an average month.This of course would be change monthly once you start business. Then based on the adjustments and actual sales, you can build a new balance sheet at the beginning of next year. Conclusions After you have created the business plan and exam ined the cash flow estimation you may find that your net profits are not what you would like them to be. In this case you may have to revise your pricing strategy to fit with your expectations or change your expectations. A coffee shop is not a get rich quick root it takes lots of hard work and long hours to realize your dream. But, in the long run, careful planning will make it all worth it. S. W.O. T analysis Strength * The Coffeehouse will offer foods compatible to the coffee that customers orders. * The environment of the business is always clean and well ventilated for customers to feel relaxed. * The beverages that the business offers are locally and naturally produced that ensures the quality of the products and lowers additional costs. * Ingredients for other products that will be offered by the business like pastries, salads and the likes is organically produce in the businesses green house. * The business is located near establishments for business, academic, rising cond ominiums and the occasional joggers of the area.Weakness * Unlike other coffee shops the location of our store is not inside the mall. * Lot of expenses. * Slow regaining for profit. * We need to advertise our coffee shop to the public to be know foreign the others. * Low competitiveness when it comes to name or brand.Opportunities * The coffee that we offer is new to the every individuals so the opportunity in it is that the coffee drinkers may want to try our products to compare it to their usual coffee. * Threats * The other coffee brands is popularly known by every individuals that drinks coffee. *