Challenges Faced by the TCL of Household Brands

From the political perspective, Chinas accession to the WTO, the competitiveness of home appliances grocery store will be growing TCL will have to accept the gainsay of many household brands. These challenges will bring our goods to exchange a life-sized impact. Now farmers are getting richer, the consumption level increases. Later there will be more than and more multitude use appliances.From frugal factors, the current municipal economic impact of the economic crisis is non large, solely gradually changed the domestic economy was getting better and better, the city people and rural peoples spending power is increasing, but because the more tired goods more price increases Fast, so people need the degree of electronic products fix low. From technical factors, the people now need more and more domestic TV, the products are constantly updated.However, the domestic production technology of new technologies, is pipe down smaller than the level of international production tech nology, production technology, we may be big blow, and perhaps only get a small fee. From the loving and cultural factors, Chinas population structure is complex, each of the requirements for electronic products are non the same, especially for mobile phone consumption among young people invoice for a large position.The consumption level of each person is contrasting the products are not the same need, so that people differ heavy(p)ly in need of electronic products. As a large electronics company, TCL has been face up a lot of competitors. Fields in plasma, Panasonic, 20% market theatrical role and break down market leader, Panasonic is the vanguard of technology with technology. In the LCD TV market, market share reach of first place, Sharp at 28% of the market occupies the second place.The stolen Chang Hong is the first to enter the field, and put the largest companies, in ground of Chang Hongs rear-projection TV screen, functionality and price point of view still holds i n the countrys approximately eye-catching position. For TV, the buyer has a strong bargaining power, because most buyers of TV consumers, individual consumers will be real concerned nearly product prices. TV is not a necessity in life, is more and more supported by computers and other electronic information products to replace, consumers are not eager to buy.Many electronics manufacturers, greatly reduced in order to curb the market price of the TV as an electronic information products consumers great choice, convenient channels of information, the information consumers want to know the market very easily. TCL is the internal environment from the following points. TCL lot of resources, from the tangible assets of view, TCL Company proceed the production of emerging products. Many people like TCLs electronics products.TCL modish production of LCD TVs, to protect peoples eyes, can also reduce the zippo consumption of the TV. From the perspective of intangible assets, TCL won m any awards. For example, in 2009, authoritative 60 years in China Brand Image represent TCLs brand value in 2009 for the first time exceeded 400 gazillion Yuan. ?(Docin, 2011) TCL has a very good team, TCL of all employees are aware, do not build an internationally competitive corporate culture, can not become internationally competitive enterprises.