Qantas

1.0 Introduction The standard pressure hoses industry comprises passenger air transportation, including both plan and chartered, but excludes air freight transport (Datamonitor, Industry indite : airline business business industry in Australia, 2011). Qantas is one of airline caller-out operational both international and domestic air transportation run based in Australia. The tell aims to register the operation, core competencies and strategy of Qantas by foc utilize primarily on corporate-level strategy. Throughout this sketch will also describe general environment in the industry and airline industry abridgment by using PEST model and five ram model of rivalry respectively. 2.0 caller-out Overview Qantas is the publics molybdenum oldest airline which founded in 1920. It is Australias largest domestic and international airline and is recognized as one of the worlds direct long blank carriers, having pioneered services from Australia to North America and ato mic number 63 (www.qantas.com). From the Qantas annual report 2011, it shows that the Qantas Group is the eleventh largest airline base in the world in term of passenger poesy and distance flown.

The company employs almost 36,000 people and offers service across 208 destinations in 46 countries covered in Australia, Asia and the Pacific, the Americas, Europe, the Middle einsteinium and Africa (include those covered by codeshare partners) with 283 aircrafts which comprise 278 passenger aircraft and 5 nates aircraft (at the end of June 2011). In 2010/2011 company carried a total of 44.5 jillion passengers. Th e Qantas group record revenue for the financ! ial class cease June 2011 of $14,894 million with a increase of 8% compared to year 2010. Company reported an underlying PBT of $552 million for the year ended 30 June 2011, an increase of 46 per cent on the prior year result of $377 million (Qantas, Annual Report 2011, 2011).If you want to jump a affluent essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper