Swiss Army

s army Swiss armament Morrisville State College 1. Victorinox created a widely cognize commemorate with its Swiss army knives. spirited mail sensory faculty prompted the lodge to snuff it its fault to other products such as watches, luggage, and app arl. Although the company tries to maintain a cross-cutting ethos of Swiss precision and multifunctional products, its magnification into more fashion-oriented appargonl raises the question of brand dilution ( Armstrong., 2008). Here are just a few ideas. Swiss Army could extend its blend in broth with multifunctional pop sullen kits, such a ad hominem grooming kits, clothing resort hotel kits, and first-aid kits. It could likewise extend into jaunt services ranging from adventure travel to tours of Switzerland. In addition, Swiss Army could extend its rooster railroad line with cordless drill/screwdriver sets, car-repair tool kits, etc. The company could also expand into campsiteing peddle with a l ine of hikers backpacks, tents, camp cookware, etc ( Armstrong., 2008). 2. In Swiss Armys effect on brand extensions can be both positive and prejudicious due to the situation. Some positives are it adds revenue from sales of advance(a) lines of products adding profits; it also leverages relationships with retailers or distribution partners.

It provides economies of scales for brand marketing efforts, as well as recruits new customers as they pervert the new lines, they learn to ilk the brand, and they buy more products from other lines. But with positives you will excite some negatives; you could poten tially fall apart loyal purist customers. T! his could divert counseling attention from the core product, and also dilutes marketing messages or brand identify with tangential off message products. This may beat product quality risks if the company partners with a third-party maker of the new product line ( Armstrong., 2008). 3. Swiss Army created an experience transshipment center to help introduce its consumers to the broader line of products now available downstairs the brand name. The...If you want to bear a full essay, rules of order it on our website: OrderCustomPaper.com

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