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Wednesday, January 30, 2019

Marketing Project Essay

Q Conduct a ho utilizehold or market brush up and report on the purchasing motive of consumers as regards price and quality, consumers beingness classified by age, sex and income given true selected products. * Choose each five consumer durable products/services of high demand. (i.e., products with life span great than 3 years.)FORMAT* Main page (Name, Class, Year, Marketing Project)* Title (question)* submit of Contents* Explain buying motive and its types.* Introduction and information well-nigh each of the products chosen (only consumer durable objects types are medium expensive and actually expensive). * Target assemblage of customers for each product in brief. (Age sex income group etc.) * Must Mention gender and age if product is bought a certain gender or age group only, along with reasoning for the same. * image questionnaires with (10-15 questions) and do a survey with 10 customers. Make sure that the questions cigarette be answered in sentences or provide statem ents with options. DO NOT use Yes/No questions. * Eg What is the primary reason for which you buy this product? What other benefits do you derive from the product? Is the product convenient to use?Is the product unafraid?Is the product worth the value paid for realization? * Following the questionnaires, ramp up a report for each and every product separately explaining the buying motive and reasons they buy it for. (1 page per product.) * Draw conclusions from the results of your questionnaires, graphical records, reports, etc. * Depict graph (depending on any 5 criteria you have mentioned in your questionnaire in a bar diagram) for the number of consumers surveyed. * Add pictures and symbols throughout your presentation to add act upon and life. * The project can be made using either MS PowerPoint or MS Word.Format of a QuestionnaireQUESTIONNAIRETITLE ( Eg Survey conducted to regard buying motive of a product) (This survey is conducted by students of OOEHS for a trade project. Kindly fill in the required details) NameLocation(Start with your give questions.)

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